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  Kellogg’s Nutrition Know Newsletter for Healthcare Professionals

Featured Resources

Action For Healthy Kids®

National School
Breakfast Week
and activities

School Nutrition

Kellogg's® Food
Away From Home

More Resources

Know Breakfast

Know Breakfast

MyBowl™ background
and fact sheets


Good news! With just a few clicks, you can share breakfast with children in need. Read on to learn how. Learn about resources for National School Breakfast Week, too.

Click to Share Breakfast with Children in Need

Kellogg's®, Action For Healthy Kids®,
and celebrity dad and actor Taye Diggs invite you to share breakfast with children in need as part of the third annual Share Breakfast™ initiative.

How? Simply share our public service announcement featuring Diggs, which is found on For each view, share and comment, Kellogg's® will share a breakfast - up to one million morning meals!*

Our mission is to show families how a wholesome breakfast can help kids reach their full potential every day. Kids who eat breakfast generally have more energy and focus for learning,1 yet nearly one in five children across our communities goes without breakfast.2

Every time you do one of the following, Kellogg's® will share breakfast with a kid who might otherwise go without:

-   Share, Tweet, Pin or watch the public service announcement.
-   Like or comment on the Share Breakfast Facebook page.

Learn more at

Resources for National School Breakfast Week:
March 4 - 8


Kellogg's® Food Away From Home is the proud supporter of “Be a Star with School Breakfast,” the School Nutrition Association's 2013 National School Breakfast Week theme.

School foodservice directors can help increase participation in school breakfast by using an array of National School Breakfast Week promotions and activities. Resources include:

º A "how-to" toolkit

º Special breakfast menus

º Activity sheets and backpack brochures for kids

º Guidelines for a student writing contest

º Promotional merchandise

º A sweepstakes to win stickers for your school

Get National School Breakfast Week resources now!

Stay connected to resources, product and program news, new research findings, industry insights and educational materials with our monthly Know Newsletter. View past issues

* Each time you share, Kellogg will donate the monetary equivalent of a school breakfast shared. Kellogg will donate up to $250,000 - the equivalent of 1.25 million school breakfasts shared. Program ends 4/15/2013.
1 Kleinman RE, Hall S, Green H, Korzec-Ramirez D, Patton K, Pagano ME, Murphy JM. Diet, breakfast, and academic performance in children. Ann Nutr Metab. 2002;46 Suppl 1:24-30.
2 U.S. Department of Agriculture, Agricultural Research Service. 2012. Breakfast: Percentages of Selected Nutrients Contributed by Foods Eaten at Breakfast, by Gender and Age, What We Eat in America, NHANES 2009-2010. Available:

As a premier sponsor of the Academy of Nutrition and Dietetics, Kellogg Company encourages you to visit for more information and tools. You can also find additional resources at

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