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 March 2013 | Kellogg’s Nutrition Know Newsletter for Healthcare Professionals

Monthly Sweepstakes:4
Is This Your Lucky Month?

Each month, we award a special prize to one randomly drawn Know Network™ member.

Congrats to our October winner, Honkeung Wong from New Jersey, who won a table-style e-reader!

Read about our monthly sweepstakes.

Attention Students!

We invite dietetic students and interns to enter the Kellogg's™ Know Network Student Fiber-ful Kitchen Cook-off5 and share your yummiest recipe using any fiber-ful Kellogg's® product.

Grade-A prizes! All eligible entries receive a student membership to the Food and Culinary Professionals dietetic practice group. The grand prize winner receives a trip to the 2013 Academy of Nutrition and Dietetics Food and Nutrition Conference & Expo October 19-22 in Houston. Two runners-up receive a $250 gift certificate to a popular online kitchen supply store.

Get cooking now - entries are due by March 29, 2013!

See the contest details here.

Mediterranean-Inspired Recipes

Have you tried our mouthwatering Morningstar Farms® Mediterranean Chickpea Burgers?

They're simply smashing in these recipes:

Cucumber Raita Mediterranean Burgers (left)

Mediterranean Gyros

Browse all MorningStar Farms® recipes

More Resources

National Nutrition Month® 2013

Murray Sugar Free® brand

Client Education Toolbox

Continuing Education Center

WIC Resources

Dear Member ,

Happy National Nutrition Month®! Celebrate with our new resources to enhance your knowledge and help you spread the word about good nutrition.

What's new? Hot-off-the-press research, free continuing ed, a diabetes-focused tear pad, Mediterranean-inspired recipes - even a student recipe contest! Learn our whereabouts at April WIC meetings, too.

Please take our brief survey to help make the Know Network™
better than ever.

Take our survey Send to a colleague

Research: Sweet News about Presweetened Cereals
and Kids' BMIs

Children who start their day with a cereal breakfast - even if that cereal is presweetened - tend to have lower body mass indexes (BMIs) and less chance of being overweight or obese than children who eat other breakfasts or skip the meal entirely, according to new research from the peer-reviewed healthcare journal, Infant, Child, & Adolescent Nutrition (ICAN).1

Previous studies show that ready-to-eat cereal consumption is associated with reduced obesity in children and adults when compared to other breakfast options (including eating no breakfast at all).2,3 The 2013 ICAN research further confirms that children who eat cereal breakfasts, including presweetened cereal, are much more likely to have healthier body

weights than those who eat other breakfasts. In fact, children who skip breakfast or choose
non-cereal options are nearly twice as likely to be overweight or obese as their cereal-eating counterparts.1

Read the abstract: The Association Between Body Metrics and Breakfast Food Choice in Children.

Seeking Free CE?

Take our newest self-study continuing professional education (CPE) program for registered dietitians/dietetic technicians, registered - and earn 1.5 free CPE hours!

The program summarizes presentations from a Kellogg-sponsored symposium at the 2012 Academy of Nutrition and Dietetics Kids Eat Right Summit. Learn about:

– Breakfast at School: Benefits, Regulations
   and Operations

– Benefits of Fiber Intake in Children and Adolescents:
   Why Kids Need Fiber and How to Get it

– Research on Breakfast Habits, Nutrition Status and
   Health Outcomes

Find the program here.

Act Now! Free Tear Pad on Diabetes and Snacking

Murray Sugar Free® brand is offering a client education tear pad with tips on snacking with diabetes and a coupon for Murray Sugar Free® brand cookies.

To get a free 50-sheet tear pad, email your name and address (U.S. only) to by March 29, 2013. Quantities are  limited, so please, only one tear pad per person and first come,
first served. We'll mail the tear pads in mid-April, so watch
your mailbox then.

We'll be at Two April WIC Meetings – Will You?

If so, please join Kellogg WIC Manager, Melanie Hall, MS, RD, as she presents, The Role of Ready-to-Eat Cereal in a Healthy Diet. She'll give a sneak preview of our new WIC MyBowl™ toolkit, available later this year. Catch Melanie here:

April 15 at 3:30 p.m. National WIC Association 2013 Annual Education and Networking Conference & Exhibits in Little Rock, AR.

April 23 at 8:30 a.m. 2013 California WIC Association Annual Conference & Trade Show in San Jose CA.

Stay connected to resources, product and program news, new research findings, industry insights and educational materials with our monthly Know Newsletter. View past issues
  1. Miller KB, DJ Liska and VL Fulgoni. (2013) The Association Between Body Metrics and Breakfast Food Choice in Children. ICAN 5(1):43-50.

  2. Albertson AM, Anderson GH, Crockett SJ, Goebel MT. (2003) Ready-to-eat cereal consumption: its relationship with BMI and nutrient intake of children aged 4 to 12 years. J Am Diet Assoc. 103:1613-1619.

  3. O'Neil, CE, M. Zanovec, TA Nicklas and SS Cho (2012) Presweetened and Nonpresweetened Ready-to-Eat Cereals at Breakfast Are Associated With Improved Nutrient Intake but Not With Increased Body Weight of Children and Adolescents: NHANES 1999-2002. Am J Lifestyle Med. 6(1):63-74.

  4. KELLOGG'S KNOW NETWORK™ MONTHLY SWEEPSTAKES Abbreviated Rules. No Purchase Necessary to Enter. Begins 10/1/12 and ends 12/31/13. Existing registered members of the Kellogg's KNOW Network™ will be automatically entered into the Sweepstakes. To become a member of the Kellogg's KNOW Network™ and to enter the Sweepstakes, go to, complete the registration to become a member of the Kellogg's KNOW Network™ to be automatically entered. Open to legal residents of the fifty (50)  United States and District of Columbia who are registered members of the Kellogg's KNOW Network™ and are 18 years of age and older. For complete Official Rules, go to Sponsor: Kellogg North America Company, One Kellogg Square, Battle Creek, MI 49016. Void where prohibited.

  5. 2013 KELLOGG' KNOW NETWORK™ STUDENT FIBER-FUL KITCHEN COOK-OFF Abbreviated Rules. No Purchase Necessary to Enter. Begins 1/31/13 at 12:00:00 PM (ET) and  ends 3/29/13 at 11:59:59 AM (ET). To enter or for complete Official Rules, go to Open to legal residents of the fifty (50) United States and District of Columbia  who are 18 years of age or older as of 3/29/13; and are a registered student member of the Academy of Nutrition and Dietetics; and are enrolled in an accredited undergraduate/graduate  dietetics program or dietetics internship as of 3/29/13; and must be a registered member of Kellogg's KNOW Network™. Void where prohibited. Subject to complete Official Rules found at Sponsor: Kellogg North America Company, One Kellogg Square, Battle Creek, MI 49016.

As a premier sponsor of the Academy of Nutrition and Dietetics, Kellogg Company encourages you to visit for more information and tools. You can also find additional resources at

Kellogg's Know Network™ eNewsletter

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