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 April 2013 | Kellogg’s Nutrition Know Newsletter for Healthcare Professionals


Does Ready-to-Eat Cereal Meet the Nutrition Needs of the 21st Century?

Free CPE program for registered dietitians and dietetic technicians, registered.

The Complete Story

An evidence-based compendium covering the universal importance of breakfast and ready-to-eat cereal.

Cereal: The Complete Story

Know Breakfast and Know Cereal handouts

Client education materials about breakfast and cereal.



Kellogg Company is proud to share our new Breakfast for Better Days™ Hunger Relief Initiative with you! Read on to learn more.

Kellogg Company Launches Breakfasts for
Better Days™ Hunger Relief Initiative

Company to provide one-half billion breakfasts globally by end of 2016; pledges $1 million in grants in U.S.

  • Kellogg to provide 1/2 billion breakfasts  to help children and families worldwide.
  • Kellogg pledging $1 million to breakfast  programs to help 1 in 5 U.S. children who may start the day without breakfast.
Click to View Video

Because one in eight people around the world face food insecurity each day, Kellogg Company and its foundation, the Kellogg's Corporate Citizenship Fund, pledged to provide one-half billion servings of breakfast to children and families who need it most, through its new Breakfasts for Better Days™ initiative. In total, the company will donate 1 billion servings of cereal and snacks in its support of global hunger relief by the end of 2016.1

"Because we believe in the power of breakfast to feed better days and better lives, we are focusing our philanthropic efforts on providing breakfast to those who need it most," said John Bryant, President and CEO. "As a leading producer of breakfast foods, we know first-hand the importance of starting the day right - and believe the most positive impact Kellogg can have on the world is through our foods."

To help these children get a healthy breakfast, Kellogg has pledged $1 million in grants in the U.S. to nonprofit partners Action for Healthy Kids®, Share Our Strength's No Kid Hungry® campaign and Food Research and Action Center so that more schools can participate in federally-funded breakfast programs. The company will also work to expand breakfast programs around the globe, maximizing product donations and advocating for the important role breakfast plays in the diet.

With the Breakfasts for Better Days™ initiative, Kellogg continues to build on its longstanding leadership and commitment to hunger relief. The company has donated $68 million in cash and $129 million in products to charitable organizations across the world over the past five years alone.

To learn more about this initiative, visit

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1 The goal of one billion servings is based on an approximate serving size of one ounce.

As a premier sponsor of the Academy of Nutrition and Dietetics, Kellogg Company encourages you to visit for more information and tools. You can also find additional resources at

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