Kellogg’s Nutrition Know Newsletter for Healthcare Professionals

Learn More about School Meal Standards

Watch a video summary of the standards.

Read USDA’s Nutrition Standards for School Meals.

Teach about Breakfast

Kellogg’s MyBowl™ makes it easier to apply the USDA MyPlate nutrition recommendations to bowl-based meals, such as cereal breakfasts.* And it’s a boon for busy parents and caregivers who need to feed kids fast on school day mornings.
They can:

Use the MyBowl interactive tool to build a nutritious breakfast from the Grains, Dairy and Fruits groups. Fun for kids, too!

Build a Better Breakfast with Kellogg's "MyBowl" -- 10 tips to get the most from breakfast with Kellogg's MyBowl.

*Kellogg’s MyBowl™ is a tool developed by the Kellogg Company and is not affiliated or endorsed by the US Department of Agriculture.

The Build Better Choices™ Program Kit helps school food service staff use MyPlate with Kellogg’s MyBowl™ to support nutrition education during breakfast and lunch and throughout the school day.

The Know Breakfast presentation and companion Know Breakfast handout help you teach adults about the benefits of breakfast.

More Resources

Does Ready-to-Eat Cereal Meet the Nutrition Needs of the 21st Century?
free CPE program for RDs and DTRs.

Cereal: The Complete Story evidence-based compendium.

It’s back-to-school time! Our August issue features highlights of the new USDA school meal standards and Kellogg’s® resources to help you navigate them. It also showcases teaching tools to help your clients of all ages enjoy a nutritious breakfast.

New K – 12 School Meal Standards

The new US Department of Agriculture (USDA) meal standards for the National School Breakfast and National School Lunch programs aim to improve school meals by increasing the availability of fruits, vegetables and whole grains, while limiting the amounts of fat, sodium and calories.

Changes to school lunches, such as implementing limits on calories, sodium and fat, began last school year. In the 2013-2014 school year, changes continue for lunches and begin for school breakfast. Some highlights:

  • Food-based menu planning is required.
  • Half of all grains must be whole grain-rich and grain crediting changes from 14.75g per serving to 16g per “ounce equivalent.”
  • Meals must fit average minimum and maximum calorie ranges according to age/grade ranges.
  • Grains and meats must meet daily minimums, but no longer must adhere to a maximum (through the 2013-2014 school year).
  • Only half of fruit offered may come from 100% fruit juice.
  • Only nonfat flavored and nonfat or low-fat unflavored milk are allowed.

Next school year, the standards increase the quantity of fruit offered at breakfast to at least one cup, require that all grains at breakfast and lunch be whole grain-rich, and implement the first set of sodium limits for both meals.

Kellogg Helps You Navigate the New Standards

If you work in school foodservice, Kellogg can help you navigate the often complex USDA guidelines. We offer more than 100 USDA-compliant products, including more than 30 new or reformulated products for the 2013-2014 school year.

Some of the latest renovations and innovations are whole grain-rich and contain either whole grain as the first (and primary) ingredient, or at least one-half serving (8 grams) of whole grain. These include

Kellogg’s® Eggo® Minis Original French Toast; Kellogg’s® Scooby-Doo!™, Kellogg’s® Cinnamon Flakes Multi-Grain Reduced Sugar, and Kashi® Berry Blossoms® Cereal Bowl Packs; Kellogg’s® Nutri-Grain® Soft Bakes Banana Muffin Bar; Kellogg’s® Rice Krispies® Chewy Granola Bar Apple Cinnamon, and Sunshine® Cheez-It® Made with Whole Grain.

Visit Kellogg’s® Food Away from Home for K - 12 resources including product information, promotions, nutrition education materials, recipes and menu plans. Check out the sample breakfast menu below.

Stay connected to resources, product and program news, new research findings, industry insights and educational materials with our monthly Know Newsletter. View past issues

As a premier sponsor of the Academy of Nutrition and Dietetics, Kellogg Company encourages you to visit for more information and tools. You can also find additional resources at

Kellogg's Know Network eNewsletter

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