September 2013 | Kellogg’s Nutrition Know Newsletter for Healthcare Professionals

Monthly Sweepstakes

Each month, we award a special
prize to one randomly drawn
Know Network™ member.2
Congrats to these recent winners:

March: Ruth Cuzzort
Florida – $200 book store gift card

April: Amy Rothacker
S. Dakota – Tablet-style eReader

May: Lysandra Vander Hart
Michigan – Academy of Nutrition and Dietetics membership

June: Dulcie Renee Kane
Florida – $200 sports apparel gift card

Read about our monthly sweepstakes. You could be next!

Act Now! Free Tear Pad
on Diabetes and Snacking

Just in time for American Diabetes Month® in November, Murray
Sugar Free®
brand is offering a
client education tear pad with
snacking tips and a coupon for
Murray Sugar Free® brand cookies.

To get a free 50-sheet tear pad,
email your name and address
(U.S. only) to
by September 24, 2013. Quantities
are limited, so please, only one
tear pad per person and first come,
first served. We'll mail the tear pads
in October, so watch your
mailbox then.

New Recycling
Labels Help
Consumers Do
Their Part

Almost all our packaging is recyclable, including boxes, liners and trays. We recently updated our product labeling with recycling information for each packaging component. In fact, we are one of the first in the market to add
labels highlighting
the recyclability
of package liners. Learn more
about Kellogg
and environmental sustainability.

More Resources

Dear Subscriber,

Autumn is upon us - time to try new client teaching tools, learn the latest about cereal fiber’s potential health benefits, and add to your recipe repertoire. Also, as a member of Kellogg's Nutrition™ Know Network™, remember that we offer some exciting continuing education programs. Just log in to our new website to access these valuable programs and earn free
CPE units right from your desktop. 


Free Kellogg’s MyBowl™ Toolkit – Order Now!

Pre-order the Kellogg’s MyBowl™ Toolkit now to use for fall client education classes and counseling sessions. (Please order soon - supplies are limited.)

This free resource helps you teach clients about the importance of breakfast and the nutritional value of a ready-to-eat cereal, fruit and milk breakfast. The kit includes:

  • The MyBowl™ Workbook with a Lesson Leader Guide and three lessons: The Benefits of Breakfast, A "Good" Breakfast and Build a Better Bowl. This workbook will be dual-language English and Spanish.
  • Client tear pads with MyBowl™ tips for building a better breakfast. Two versions available: One with a coupon for $1 off any Kellogg® cereal and one with a pledge card (for WIC clients, who don’t need a cereal coupon). 50 sheets per tear pad. The tear pads will also be dual-language English and Spanish.
  • Paper bowls to use for breakfast-based client education. Two versions available: One with the Kellogg’s MyBowl™ logo and one without the logo.

Need Supplemental Materials for Your Toolkit?

In addition to ordering your Kellogg's MyBowl™ Toolkit, you can request up to three more sleeves of bowls (50 bowls per sleeve) and up to three extra client tear pads (available branded or unbranded).

We’ll mail your order when the toolkits are available in October. Orders received
after October will be mailed within two weeks of receiving the order.

Bran News:
Cereal Fiber’s Potential Health Benefits Further Confirmed

Consuming foods rich in cereal fiber is associated with a reduced risk of obesity, heart disease and type 2 diabetes, according to a new scientific position statement issue by the American Society for Nutrition (ASN).1 The authors, who reviewed approximately 80 past studies, also concluded the following:

  • Blends of whole grains and bran were also associated with reduced risk of obesity, heart disease and type 2 diabetes, but the evidence for whole grains alone is limited or very limited.
  • Bran is a concentrated source of fiber, vitamins, minerals and phytonutrients, which together are thought to provide many of the health benefits of whole grains.
  • Support a presentation and exhibit at the The use of bran-concentrated or bran-enriched foods can provide consumers with more choices for nutritious foods, promote healthful dietary practices, and help people meet public health recommendations for the intake of whole grains and dietary fiber without consuming excess calories.

Read the ASN position statement here.

Recipe Roundup

Busy mornings require fast and tasty fuel. These drinkable options made with Kellogg's To Go™ Breakfast Shake Mix fit the bill:

Spiced Peach Breakfast Smoothie

Fruit & Veggie Breakfast Smoothie

Mocha Cappuccino Chiller

Add a little zing to dinner with Morningstar Farms®
Spicy Black Bean Veggie Burgers:

Spicy Black Bean Burgers with Butternut Relish

Corn, Artichoke and Tomato Risotto
with Spicy Black Bean Burgers

Stay connected to resources, product and program news, new research findings, industry insights and educational materials with our monthly Know Newsletter. View past issues

1 Thomas RG, Pehrsson PR, Ahuja JKC, Smieja E, Miller KB. Recent trends in ready-to-eat breakfast cereals in the U.S. Procedia Food Science 2 (2013) 20 – 26.

2 KELLOGG’S KNOW NETWORK™ MONTHLY SWEEPSTAKES Abbreviated Rules. No Purchase Necessary to Enter. Begins 10/1/12 and ends 12/31/13. Existing registered members of the Kellogg’s KNOW Network™ will be automatically entered into the Sweepstakes. To become a member of the Kellogg’s KNOW Network™ and to enter the Sweepstakes, go to, complete the registration to become a member of the Kellogg’s KNOW Network™ to be automatically entered. Open to legal residents of the fifty (50) United States and District of Columbia who are registered members of the Kellogg’s KNOW Network™ and are 18 years of age and older. For complete Official Rules, go to Sponsor: Kellogg North America Company, One Kellogg Square, Battle Creek, MI 49016. Void where prohibited.

As a premier sponsor of the Academy of Nutrition and Dietetics, Kellogg Company encourages you to visit for more information and tools. You can also find additional resources at

Kellogg's Know Network™ eNewsletter

®, ™, © 2013 Kellogg NA Co. | Privacy | Legal