May 2014 | KelloggsNutrition.com Kellogg’s Nutrition Know Newsletter for Healthcare Professionals

Fiber in the News

View the Summit! Take a peek at video highlights from our January 28 Food & Fiber Summit. Learn surprising fiber facts and get tips to bridge the fiber intake gap with your clients. You might spot some familiar colleagues, too.


See Summit highlights now.

We’re Proud to Support Produce

Kellogg’s was named a 2013 Fruits & Veggies – More Matters® Industry Role Model by the Produce for Better Health Foundation. We’re honored to receive this top-level recognition three years in a row!

Final Sweepstakes Winners

Our monthly sweepstakes closed in December. Congrats to our last group of randomly drawn Know Network™ members.

  • Devora Lattimore, Michigan: $200 Hotel Travel Gift Card
  • Anne Brassel, Texas: Tablet-style eReader
  • Terry Kurtz, Nevada: $200 Spa Gift Card
  • Alison Liggett, Virginia: $200 Kitchen Store gift card

Cereal-Centric Resource

A serving of Kellogg’s cereals with one cup of milk offers a tasty combination of grains and protein that helps recharge your body. Protein helps you rebuild and grains help you refuel.

After breakfast, clients can Add Cereal to the Mix with recipes and “beyond the breakfast bowl” ideas.

Get the Add Cereal to the Mix handout now.

More Resources

Dietitians! Need credits to complete your CDR portfolio by the May 31 deadline? Browse our FREE Continuing Education programs

Work with WIC?
Visit our WIC resources section.

Dear Subscriber,

Welcome to the May issue of the Know Newsletter™. We’re featuring special resources for supermarket dietitians – or anyone interested in learning more about this flourishing field.

What’s in store: Our new toolkit to reach Baby Boomers in the aisles, free continuing education on selling health to shoppers, and supermarket dietitians’ ideas for using Kellogg’s MyBowl™.

Reach Boomer Shoppers with Our New Toolkit

Baby Boomers are keenly interested in healthy eating, making them a key audience in the supermarket retail sector. That’s why Kellogg’s developed the Healthy Investments Toolkit, chock-full of turnkey resources for supermarket dietitians. The toolkit includes:

  • Boomer insights to build loyalty with this audience.
  • Promotional ideas targeted to Boomers’ needs and interests.
  • Ready-to-use communications content and info graphs to reach Boomers through e-newsletters, blogs, corporate websites and tweets.
  • Relevant and sharp media pitches to hit the sweet spot with the media.
  • Recipes with step-by-step demo directions.
  • Scientific research summaries related to Boomers, breakfast, cereal and health.
Log in or register to download the Healthy Investments Toolkit now.

FREE On Demand Webinar:
Selling Health to Shoppers: Strategies for Dietitians

This recorded program is for dietitians who work in supermarket settings – or want to.

Speakers Barbara Ruhs, MS, RD, retail food, health and nutrition marketing consultant, and Collin R. Payne, PhD, Associate Professor of Marketing at New Mexico State University, present an informative program that helps dietitians learn to:

  • Recognize the potential impact of supermarkets on improving public health.
  • Discuss how supermarkets are designed to influence purchase decisions.
  • Help clients/shoppers use supermarkets to make good nutrition choices.
  • Use supermarkets as an ideal teaching and learning laboratory to inspire clients towards improved health.

Presented by Today's Dietitian through the support of Kellogg’s featuring Kellogg’s MyBowl™. Approved for 1.0 continuing education credit. Originally presented as a live webinar on February 19, 2014.

View the recorded program now.

Produce for Better Health Meeting Reaps
Fruitful Ideas for MyBowl

In March, we attended the Produce for Better Health 2014 Annual Conference in Scottsdale, Arizona. While there, we chatted about Kellogg’s MyBowl™ with supermarket dietitians to get their ideas for using it in the supermarket setting. Here’s a sampling:

  • Give a talk on the benefits of breakfast at in-store, community and employee wellness events. Provide the MyBowl handouts.
  • Create an in-store MyBowl display with cereal, milk and fruit.
  • Stage a “what’s in your bowl?” Pinterest contest.
  • Hold a “Build MyBowl” contest for kids at community or school events.
  • Ask the pharmacy department to distribute MyBowl handouts.

What can you do with MyBowl? Download MyBowl materials and resources here.

Stay connected to resources, product and program news, new research findings, industry insights and educational materials with our monthly Know Newsletter. View past issues

As a premier sponsor of the Academy of Nutrition and Dietetics, Kellogg Company encourages you to visit www.eatright.org for more information and tools. You can also find additional resources at www.kelloggsnutrition.com.

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