July 2014 | KelloggsNutrition.com

Kellogg's Nutrition Know Newsletter for Healthcare Professionals

4 Boomer Factoids

  1. The youngest Boomers are turning the “Big 5-0” this year.
  2. Within the next five years, Boomers will control 70% of US disposable income.1
  3. Boomers represent one-third of online and social media users.1
  4. Most Boomers (71%) believe the best years are still ahead.2

Fiber Solutions
for Boomers

Despite a desire to add fiber to their diets, many Boomers fall short – and miss out on fiber’s many health benefits.

Although women ages 51-70 are the most likely group to meet fiber recommendations, only about 20% actually do.5

Kellogg's Raisin Bran Kellogg's All Bran

Favorite cereals like our Kellogg’s Raisin Bran® and All Bran® deliver on flavor and fiber. Boomers will love them in these summery recipes, too.

Berry Spinach Salad
Berry Spinach Salad
Fresh Salmon Burgers
Fresh Salmon Burgers

More Resources

Kellogg’s Healthy Investments consumer site

Our recipes

Dear Subscriber,

Welcome to the July issue of the Know Newsletter™. This month’s focus is on Baby Boomers – a health-minded population segment that’s, well, booming. We feature trends, resources and recipes to help you reach this influential group.

Nutrition Educators –
Are You Riding the Boomer Tidal Wave?

Boomer Tidal WaveWithin the next five years, about half of Americans will be Baby Boomers,1 the generation born from 1946 – 1964.

Why should you care about Boomers?

For starters, they want to stay well and will take steps to do so – but many need help. Consider these Boomer insights:

• Eight in 10 (81%) Boomers take more personal responsibility for health than they did 10 years ago.2

• Major reasons to choose a healthy lifestyle are to live longer (53%), help prevent disease (52%), and manage or lose weight (52%).3

• Two-thirds of Boomers are treating a chronic health condition and 82% are interested in preventing or managing heart problems.2

• Nine in 10 (90%) say healthy eating is a primary way to promote healthy aging.3 Some favored ways are to add more fiber (62%), omega-3s (57%), vitamins and minerals (56%), and whole grains (53%) to their diets.2

• Four out of 10 Boomers are confused about what to do when it comes to eating healthy.3

Keys for Tapping into Boomers

Know your Boomers. They’re often divided into two age segments, each with different lifestyle needs. Tailor your nutrition advice accordingly.

• Leading Edge Boomers (born 1946-1955) are retired or retiring, and are the first “sandwich generation,” caring for both aging parents and children.4

• Tail-End Boomers (born 1956-1964) still work and likely have children at home.4

Bring them news. Boomers are influencers and early adopters. They often are the first to try new products and tell family and friends when they learn something new about health and wellness.3

Be positive and empowering. Boomers want control and don’t want to be told what to do. Most (77%) believe they control their own destiny.2

Get (somewhat) technical. Almost all Boomers (95%) use e-mail on a regular basis,3 but almost half (46%) say technology is moving too fast for them.3 To relay nutrition and health messages, consider more traditional technology such as e-newsletters and e-mail.

Reach Boomers with our Healthy Investments Toolkit

Learn more about Boomers and get ideas and turnkey resources to reach them in the supermarket retail setting.

Healthy Investments Toolkit

Log in or register to download the Healthy Investments Toolkit now.

Congrats to Student Cook-off Winners!

Student Cook-off WinnerWe’re pleased to announce this year’s student recipe contest winners. Alexandra Parker-DeJesus from Norfolk State University won the Grand Prize for her colorful Sweet Stacks – baked sweet potato slices topped with avocado cream. She receives a trip to Atlanta for the October 2014 Academy of Nutrition and Dietetics Food and Nutrition Conference & Expo™. These runners-up receive a $250 gift certificate to a popular online kitchen store:

Brianna Theus
Sarah Jones
Lauren Pietz

Melissa Groves
Darci Barman
Mary Cherne

Winning Recipe

All eligible entries receive a year’s student membership to the Food & Culinary Professionals Dietetic Practice Group.

Stay connected to resources, product and program news, new research findings, industry insights and educational materials with our monthly Know Newsletter.