January 2015 | KelloggsNutrition.com

Kellogg's Nutrition Know Newsletter for Healthcare Professionals

Earn 5 CPE Hours – FREE!

4 CPE Hours:
Benefits of Breakfast Supplement

Academy members! Read both continuing education articles in the JAND December 2014 Benefits of Breakfast supplement, log onto www.eatright.org and take the quizzes found under your MyAcademy link.

1 CPE Hour:
Webinar January 29 at 2 pm EST

Attend Plant-Based Eating: A Sustainable Lifestyle with Sharon Palmer, RD, to learn about the impact of the Western diet versus a plant-based diet on environmental issues such as climate change, pollution and resource usage.

This program is presented by Today’s Dietitian through the support of the Kellogg MorningStar Farms™ team and approved for 1 CPE credit. Kellogg provided financial support, but no input into the information presented.

Register now!

Get Set Tonight for
a Successful Tomorrow

“Eat a nutritious breakfast” is a popular New Year’s resolution – and a cereal breakfast is a quick, wholesome option. Help people stick with the plan – suggest they set the table and put out cereal boxes the night before.

Learn more about getting set for a terrific tomorrow.

Help people build a nutritious cereal breakfast with Kellogg’s MyBowl™.

Featured Resource

Teach the benefits of a nutritious breakfast with these ready-to-use tools.

Know Cereal presentation

Know Cereal handout

More Resources

See Our Selection of FREE Continuing Ed Programs

Kick-Start New Year Counseling and Classes with Our Client Tools

Do a Food Demo – Download Recipes and Steps

Browse Our Retail Dietitian Toolkits

Meet Our Growing Team of Nutrition Professionals

Happy New Year to our Know Network™ members! To kick off 2015, read highlights of a new commentary that defines breakfast and offers criteria for a quality morning meal – and get FREE CPE hours, too. Then, connect with us about breakfast – we’re standing by to answer your questions. And don’t miss our winning dip recipe – perfect for the Big Game!

Quality Breakfast Defined in New JAND Commentary

A mountain of research supports the benefits of eating a nutritious breakfast. But did you know that breakfast has never been defined?

The Kellogg’s Breakfast Council, our independent nutrition experts, set out to change that in the Commentary, The Role of Breakfast in Health: Definition and Criteria for a Quality Breakfast, published in a December 2014 Benefits of Breakfast supplement of the Journal of the Academy of Nutrition and Dietetics (JAND).1

Following an exhaustive review of the science, the Breakfast Council proposed a breakfast definition to use in research and six criteria for a quality breakfast. Now you can use this information to help people maximize the benefits of breakfast.

Here’s what the Council advised:

The proposed definition of breakfast as an eating occasion is, “…the first meal of the day that breaks the fast after the longest period of sleep and is consumed within 2 to 3 hours of waking; it is comprised of food or beverage from at least one food group, and may be consumed at any location.”

The six proposed criteria of a quality breakfast are:

Provides appropriate energy of 15% to 25% of recommended total calories from a mix of carbohydrates (e.g., fiber-rich whole grains, fruit, low-fat/fat-free dairy), lean protein and healthy fats.

Includes nutrients and components with positive health effects (i.e., micronutrients, fiber). Meets a minimum of 10% of the Daily Value for as many nutrients as possible, with the goal of 20% or more for as many nutrients of concern as possible.

Considers food components to reduce, such as sodium and saturated fat in individual foods in the context of daily allowances and meal patterns. Limits foods that provide calories with few nutrients.

Aims for contributions from at least 3 food groups, such as fiber-rich grains, low-fat/fat-free dairy, fruits/vegetables and lean proteins.

Provides portion sizes appropriate for age, sex and daily energy requirements.

Offers nutrient-dense foods and beverages that deliver a balance of nutrients needed for health, relative to calories provided.

Log in to read the full Commentary and earn 2.0 CPE hours. (Earn 4.0 CPE hours when you read both articles in the Supplement – see the left column for details.)

Want to Chat? We’re Open For Breakfast

At Kellogg, we believe in the power of breakfast™. We invite you and the people you reach to chat with us about how to make your mornings better. Go to OpenForBreakfast.com to send us your questions and comments about our food, our commitments to our communities, our pledge to care for our environment – and anything else about Kellogg that’s on your mind.

Join the dialog at OpenForBreakfast.com.

Football Food

Guests will cheer for this colorful dip! It’s perfect served with Keebler® Town House® Pita Crackers Sea Salt.

Broccoli-Feta Hummus

Stay connected to resources, product and program news, new research findings, industry insights and educational materials with our monthly Know Newsletter.

1 O’Neil CE, Byrd-Bredbenner C, Hayes D, et al. The role of breakfast in health: definition and criteria for a quality breakfast. J Acad Nutr Diet. 2014 Dec;114(12 Suppl):S8-S26. doi: 10.1016/j.jand.2014.08.022. Epub 2014 Nov 24.

As a premier sponsor of the Academy of Nutrition and Dietetics, Kellogg Company encourages you to visit www.eatright.org for more information and tools. You can also find additional resources at www.kelloggsnutrition.com.

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