February 2015 | KelloggsNutrition.com

Kellogg's Nutrition Know Newsletter for Healthcare Professionals

Go Ahead – Ask Us!

Kellogg’s® is Open For Breakfast™. We want to hear what’s on peoples’ minds, and share our stories about our food, our commitments to our communities and our pledge to care for our environment.

Join the dialog at
OpenForBreakfast.com.

Celebrate Chocolate

Strawberry Dark Chocolate
Pudding Parfaits.

Avocado, banana, strawberries and 8 grams of fiber each.

Almond Butter-Dark Chocolate
All-Bran®
Muffins. Almond butter, chocolate and 3 grams of fiber each.

Featured Resources

Consumers will love these tip-packed articles from our Healthy Investments site.

Good Morning, Heart Health!

Five Simple Changes That May Add Up to a Healthier Heart

The Fiber-Heart Connection

More Resources

Scan all Healthy Investments heart health articles

Learn more about American Heart Month

Get the scoop on FDA’s psyllium health claim and other approved claims

Visit us at KelloggsNutrition.com

Dear Subscriber,

February may be the shortest month, but it’s long on nutrition education opportunities. That’s why we bring you foods and resources for American Heart Month and Hot Breakfast Month – including our new gluten free Eggo! We’re pleased to reveal our heartfelt Global Breakfast Food Beliefs. And we just had to commemorate Celebration of Chocolate Month with two delicious recipes!

American Heart Month:
Learn about Psyllium & Heart Health

Diets low in saturated fat and cholesterol that include 7 grams of soluble fiber per day from psyllium may reduce the risk of heart disease. Eating well for heart health is a year-long proposition, but in February, we highlight these ticker-friendly foods:

NEW! Kellogg’s Raisin Bran® with Cranberries. Delicious raisins and cranberries blended with crisp bran flakes. Made with whole-grain wheat and wheat bran, and an excellent source of fiber and vitamin E.

• Per serving (1¼ cup): 200 calories, 5 g fiber, 18 g whole grain,
  25% DV vitamin E

Kellogg's® All-Bran® Bran Buds®. A “fiber-ful” favorite made with wheat bran and psyllium. One serving of All-Bran® Bran Buds® cereal offers 3 grams of soluble fiber, and packs a whopping 51% of recommended daily fiber.

• Per serving (⅓ cup): 80 calories, 13 g fiber

Psyllium tips: Mix Bran Buds® into your usual breakfast cereal,
  yogurt or trail mix. Sprinkle it on homemade muffin or quick bread
  batter before baking.

Learn more about psyllium and heart health.

Celebrate Hot Breakfast Month
with New Options from Eggo®

Kellogg's® Eggo® Gluten Free waffles in Original and Cinnamon. The classic Eggo® waffle is now deliciously gluten free. They contain 170 calories and 15 grams whole grain per calcium-packed serving. So good topped with fresh fruit!

• Per serving (2 waffles): Both varieties: 170 calories, 15 g whole grain, 25% DV calcium

Kellogg’s® Eggo™ Breakfast Sandwiches in three varieties: Sausage, Egg & Cheese, Bacon, Egg & Cheese and Egg & Cheese. They’re a little sweet, a little savory, and totally yummy. All are under 300 calories and a good source of protein.

• Per serving (1 sandwich):
  Sausage, Egg & Cheese: 290 calories, 10 gprotein;*
  Bacon, Egg & Cheese: 210 calories, 9 g protein;*
  Egg & Cheese: 200 calories, 9 g protein*

What’s at Our Core:
Kellogg’s Global Breakfast Food Beliefs

We have a responsibility to bring our best to consumers each day – and we take it very seriously. To continue to earn our place at breakfast tables now and in the future, we have a set of core beliefs that guide us. They are the Kellogg’s Global Breakfast Food Beliefs.

1.   We believe in the power of breakfast
2.   We believe our grain-based breakfast provides a superior start to your day

3.   Because grains are at the heart of our breakfast foods, we seek the very best grains, and we believe the best grains are those that are sustainably grown and responsibly sourced
 
4.   We believe in providing great-tasting, high quality breakfast foods that delight families every morning

5.   We are committed to contributing to a healthier world through a journey of continually developing better breakfast foods and encouraging a healthy and active lifestyle. When it comes to the nutrition of our cereals, we’re giving consumers more of what they want and need, and less of what they are trying to reduce, by:

•   Adding more beneficial nutrients to our Kellogg’s cereals, such as protein and Omega-3 fatty acids;

•   Ensuring that our Kellogg’s cereals have at least one nutrient that consumers don’t get enough of, such as Vitamin D, fiber or iron;

•   Continuing to reduce sugar and sodium in our Kellogg’s cereals; and,

•    Increasing the nutrition education and active lifestyle communications we provide to families around the world.

Stay connected to resources, product and program news, new research findings, industry insights and educational materials with our monthly Know Newsletter.

* See nutrition information for Total Fat, Saturated Fat, Cholesterol and Sodium content.

As a premier sponsor of the Academy of Nutrition and Dietetics, Kellogg Company encourages you to visit www.eatright.org for more information and tools. You can also find additional resources at www.kelloggsnutrition.com.

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