August 2015 |

Kellogg's Nutrition Know Newsletter for Healthcare Professionals

Kellogg’s® Eggo® Helps Kids Get Crayons

We want to help moms give kids a good breakfast – and new crayons in their backpacks. They can receive Crayola® coupons with qualifying purchases of Eggo® products.

We’re in the Zone at the
2015 P&G Gymnastics

We’re in Indy August 13-16 to see the nation's best gymnasts compete and host the Kellogg Fitness & Nutrition Zone. Kids can learn about fitness, get their picture taken on a podium, and receive an autograph from a world-famous gymnast. Sample new Kellogg's Origins™ cereals, too.

August 31 is National
Trail Mix Day!

Stir up this delicious mix of cereal, dried fruit, nuts and spices. Great for after-school snacks.

Fruit-Pecan Snack Mix

Featured Resource

Our Know
Cereal handout
features fun
myths and
facts, a quiz
and “out of the bowl” cereal
ideas for your clients.

More Resources

Client Teaching Tools

Dear Subscriber,

It’s back-to-school time! In this issue of the Know Newsletter™, learn how budding
scholars can get FREE Scholastic® books and Crayola® crayon coupons. Then,
study up on Kids Eat Right™ month resources and get an A+ after-school snack recipe.

Free Scholastic Books for Students

This fall, moms can reward their eager readers with a nifty new (and free!) Scholastic book, compliments of Kellogg, Walmart® and Sam’s Club®. The partnership, in its fifth year, offers more than 80 full length Scholastic titles for beginning readers to teens.

To receive a free Scholastic book (or to donate it to a school of your choice), buy specially marked packages of Kellogg’s® products at Walmart® and Sam’s Club®. (Also, Sam’s Club® will automatically donate a second book!)

August is Kids Eat Right Month™

During Kids Eat Right Month™, the Academy of Nutrition and Dietetics and its Foundations encourage families to "shop smart, cook healthy and eat right."

Join the movement to share healthful eating messages with schools, communities and faith groups. The Academy offers a selection of articles, infographics, videos and recipes to help you do just that! 

Just What the World Ordered™ Tour

Our food trucks and the Big Change Little Diner hit the road this summer to show America just how easy it is to eat more veggie protein instead of meat – and all the good that can come from that simple switch. We gave samples of delicious MorningStar Farms® dishes, shared recipes and encouraged everyone to take the Veg of Allegiance™.


Stay connected to resources, product and program news, new research findings, industry insights and educational materials with our monthly Know Newsletter.

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