January 2016 | KelloggsNutrition.com

Kellogg's Nutrition Know Newsletter for Healthcare Professionals

Get to Know Special K

New Special K Nourish™ cereals are made with wholesome ingredients you can see, like multi-grain quinoa flakes, low-fat granola clusters, mixed fruits and nuts.


24 g whole grain
and 5 g fiber
per 1-cup serving


22 g whole grain
and 5 g fiber
per 1-cup serving

Featured Resource

Visit the new Special K® website.

More Resources


Dear Subscriber,

January is the time for fresh starts and this issue of the Know Newsletter™ brings news of a transformation for Kellogg’s® Special K®. It features a new focus on women’s inner strength, an all-new website and a nourishing new product line to share with your clients. Read on to learn more.

Special K® Celebrates and Nourishes Women’s
Inner Strength

America is a nation of strong women – almost all of them (94%) believe they have the power to be whatever they want to be, and feel empowered to challenge the status quo.1 That’s why Special K® is celebrating women’s inner strength and nourishing what they set their sights on next in 2016.

How are we doing this?

For one thing, we launched an all-new Special K® website loaded with information and recipes that support the lifestyle of today’s strong women.

To further feed women’s inner strength, we’re rolling out Special K Nourish™, a new line of delicious, wholesome cereals formulated to help women tackle and embrace everything that comes their way. (Learn more to the left.)

Of course, Special K® will keep providing an array of wholesome foods (more than 70!), including hot and cold cereals, bars, breakfast sandwiches and snacks.

Please explore our new resources and share the news with strong women everywhere.


Stay connected to resources, product and program news, new research findings, industry insights and educational materials with our monthly Know Newsletter.

1. JWT SONAR™, June 20 – June 23, 2014, N = 607 women age 16-60 in the United States.

For more information, tools and resources, please visit us at www.kelloggsnutrition.com.

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