March 2016 |

Kellogg's Nutrition Know Newsletter for Healthcare Professionals


Believe it or not, breakfast has never been defined – until lately.

Read the Kellogg’s Breakfast Council’s proposed definition of breakfast and six criteria for a quality morning meal.

Try This!

How can you beat flavor, fiber and 100% whole-grain red wheat? Check out the latest iterations of our Mini-Wheats®.

Kellogg's® Mini-Wheats® Harvest Delights Blueberry Vanilla cereal

Kellogg's® Mini-Wheats® Harvest Delights Cranberry Yogurt cereal

Snack Idea

Even pediatricians need snack time – but what? At the 2015 AAP National Conference & Exhibition, many attendees told us they stash a snack bag of Kellogg’s® Frosted Mini-Wheats® right in their offices.

Give it a whirl – make your own “trail mix” snack with your favorite Mini-Wheats® and simple pantry ingredients like raisins, dried cranberries, tiny pretzels and sunflower seeds.

More Resources

Dear Subscriber,

Welcome to the March Know Newsletter™. Spring ahead with fresh news about kids and breakfast. Read revealing new research that finds even more potential benefits. Learn how we’re serving up breakfast to kids in need. Then, see what stirs up pediatricians’ snack times!

More Reasons to Believe in the
Value of Breakfast for Kids

Not only can breakfast serve up a nutritious start to the day, eating it may benefit certain measures of cardio-metabolic health and is positively linked to educational outcomes, according to two recently published studies.

The first study was a review that summarized research on how nutrients, foods and dietary patterns may impact cardiometabolic health in children and adolescents. It found associations between positive alterations in cardiometabolic markers and different breakfast patterns.1

The second study, conducted among more than 3,000 nine- to 11-year-old children, used a multilevel modelling design to assess associations between self-reported breakfast consumption and educational outcomes. The researchers observed positive impacts on those who consumed breakfast versus breakfast skippers.2

Here’s How We All Can Help

When the rubber meets the road, we’re there to help get nutritious breakfasts to kids – and you can, too.

Breakfasts for Better Days. Hunger affects nearly one out of every nine people around the world. That’s why supporting hunger relief has been a priority of our company for decades. In 2013, we took our support a step further by launching Breakfasts for Better Days – our global signature cause with a commitment to provide 1 billion servings of cereal and snacks to families in need around the world by the end of 2016.

Now, three years later, we’re pleased to report that we’ve exceeded that commitment –
early. This includes providing more than 1.4 billion servings of food to those who need it most.

Give a Child Breakfast. We teamed up with Share Our Strength’s No Kid Hungry® campaign, which is working to improve and expand school breakfast programs. Through our partnership, we provide the funds schools need to help make breakfast more accessible for all kids.

And here’s how you can help. In 2016, each time you buy specially marked Kellogg’s® products, we’ll donate 1% of sales* to No Kid Hungry – helping more kids reap the benefits of breakfast every day!

Stay connected to resources, product and program news, new research findings, industry insights and educational materials with our monthly Know Newsletter.

1 Funtikova AN, Navarro E, Bawaked RA, Fíto M, Schröder H. Impact of diet on cardiometabolic health in children and adolescents. Nutr J. 2015 Nov 14;14:118. doi: 10.1186/s12937-015-0107-z.

2 Littlecott HJ, Moore GF, Moore L, Lyons RA, Murphy S. Association between breakfast consumption and educational outcomes in 9-11-year-old children. Public Health Nutr. 2015 Sep 28:1-8. [Epub ahead of print]

*Based on Nielsen average retail price

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