2015 FENS: Breakfast Cereal Report

Can breakfast cereal improve nutrient intakes in European citizens?

This important question was recently explored at the FENS (Federation of European Nutrition Societies) congress in Berlin, Germany 20 – 23 October, 2015. Kellogg’s delivered a breakfast symposium that highlighted scientific evidence to support the important role breakfast cereal can play in the delivery of key micro- and macronutrients in the diet and how this improves nutrient intake and status across Europe.

Whether it is the importance of adolescents eating breakfast, a tool to conduct country by country investigations around vitamin and mineral intake and status, or examples of readily available sources of fibre in a typical European diet, there is a clear indication that breakfast cereal is a great way to improve the intake and status of some vital nutrients.

We are delighted to share with you three abstracts from a breakfast symposium hosted by Kellogg’s at this prestigious event. A brief summary and links to detailed abstracts and video exerts of each presentation can be accessed below.

Understanding the current status of micronutrient intake in some European countries

Dr Jan de Vries, De Vries Nutrition Solutions, The Netherlands

Measuring the nutrient status of people is the best way to know whether they are having sufficient levels of nutrients for good health or not. However, obtaining nutrient status data is often complex and difficult to obtain. Dr. Jan de Vries described the challenge of developing, and validating, a database that allows rapid estimation of the percentage of a population at risk for micronutrients using food consumption surveys. First results from France and the UK demonstrate that the intake of some micronutrients is less than optimal.

Click here to access Dr de Vries presentation [Video Coming Soon]

Does regular consumption of fortified breakfast improve the vitamin and mineral status of adolescent girls?

Research undertaken by Dr Hillary Powers at the University of Sheffield in the UK was presented to the symposium by Dr Toine Hulshof, Director Nutrition Science for Kellogg EMEA.

Breakfast consumption by children and adolescents is in decline in the UK and elsewhere in Europe. UK Dietary Surveys show that intake of some vitamins and minerals is especially poor in adolescents. In a 12-week double blind intervention study, the efficacy of regular consumption of a fortified breakfast cereal with milk, versus a non-fortified breakfast cereal, in improving both micronutrient intake and micronutrient status of adolescent girls was investigated. This was done either as a breakfast, or a supper (in the evening). Very clear benefits were seen, with increased intakes of vitamins and iron and significant improvements in micronutrient status. The time of consumption did not result in different outcomes. Eating fortified breakfast cereal daily is an apparently simple solution to some of the nutritional challenges of adolescence.

Click here to access the research summary [Video Coming Soon]

Increasing fibre intakes in the European population: what can be done to help the public adapt, and what are the benefits?

Angie Jefferson, Registered Dietician & Public Health Nutritionist, Berkshire, UK

Inadequate intakes of dietary fibre are one of the few endemic nutrient deficiencies affecting the whole of Europe, with four out of five of the population failing to achieve recommended intakes. European fibre intakes need to increase by 30 to 50% daily. An analysis of intake versus recommendation was conducted, and potentially effective strategies to correct this dietary imbalance were identified.

Click here to explore potential solutions to Europe’s fibre deficiency [Video Coming Soon]