The Results of a New Study Demand a Fresh Look at Cereal Fibre

A new study conducted by the Richardson Centre for Functional Foods and Nutraceuticals at the University of Manitoba, and published in Frontiers in Pharmacology, revealed that fibre consumption has benefits beyond patient-focused outcomes. If Canadian adults increased their intake of cereal fibre by just 1 gram per day, annual healthcare costs related to cardiovascular disease and type 2 diabetes could be reduced by up to $143.2 million.1 Cereal fibre is found in cereal grains like wheat and oats.

The results of this study demand a fresh look at dietary fibre. Research shows that Canadians are only getting half of Health Canada’s daily recommended fibre intakes of 25 grams per day for women and 38 grams per day for men.2,3

The solution is clear: Canadians should try to get more cereal fibre every day.

One of the easiest ways to increase fibre intake is with a very high fibre cereal, such as Kellogg’s* All-Bran Buds* cereal. All-Bran Buds* is ideal for mixing with yogurt and other cereals, and is a great way to boost the fibre in recipes throughout the day. Please find delicious recipe ideas at

Resources and Tools

Kellogg Canada has developed a number of resources to share the news of the Fibre Economics study. These resources can be used to support patient counselling on fibre, and to provide context and information for Canadians.

Resources for Healthcare Professionals:

Resources for Media:


* © 2016, Trademark of Kellogg Company used under licence by Kellogg Canada Inc.



  1. Abdullah MMH, et al. Cost-of-illness analysis reveals potential healthcare savings with reductions in type 2 diabetes and cardiovascular disease following recommended intakes of dietary fiber in Canada. Front. Pharmacol. 2015;6:167. doi: 10.3389/fphar.2015.00167.
  2. Health Canada, Statistics Canada. Canadian Community Health Survey, Cycle 2.2, Nutrition (2004).
  3. Health Canada. Do Canadian Adults Meet Their Nutrient Requirements Through Food Alone. 2012. ISBN. 978-1-100-20026-2.