Our WIC Commitment — Healthy Beginnings.

Our consumer insights help us create nutritious cereals that delight WIC moms and young children alike. Take a closer look at our WIC eligible cereals as well as the resources and tools to help WIC families flourish and thrive.

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  • Kellogg's Healthy Beginnings™ WIC Recipe Cook-Off

    Show off your cooking skills to help WIC clients get the most out of their food package and you can win big! Official Rules.

    Submit Your Recipe
  • Create A Healthy Beginning

    Get your clients off to a great start by sharing helpful information and resources that support a healthy lifestyle for moms and their infants.

    Visit the Website
  • WIC Image Library

    Access our image library that features high resolution images of WIC eligible products to support your educational and promotional needs.

    View Image Library
  • Continuing Education Center

    Kellogg is pleased to provide FREE self-study continuing professional education (CPE) programs for registered dietitians/dietetic technicians, registered.

    Learn More
  • Kellogg's Healthy Beginnings™ WIC Recipe Cook-Off

    Show off your cooking skills to help WIC clients get the most out of their food package and you can win big! Official Rules.

    Submit Your Recipe
  • Mix It Up

    Recipe demonstrations can be a great way to teach healthy cooking and the benefits of good nutrition. Check out these helpful tips.

    Recipe Demos
  • Recipes for our WIC families.

    Introduce your clients to these specially designed recipes, to meet the needsof busy moms and feature our WIC eligible products from Kellogg’s®.

    Recipe Ideas