Today nutrition continues to be the core of our business. And cereal is an integral part of how we can help to meet the nutritional needs of people all over the world.
Most people agree that breakfast is the most important meal of the day. And when you consider what constitutes a nutritious breakfast, cereal ranks as one of the best choices available. Studies around the world have shown that adults and children who start the day with a cereal breakfast have improved nutrient intakes and tend to weigh less.1
Despite regional differences in nutritional fortification around the world, breakfast cereal is an effective way to provide vitamins and minerals to the diet.
Cereal helps incorporate milk into the diet. About 95 percent of ready-to-eat cereal in developed markets is eaten with milk, thereby providing calcium and protein for consumers.2
Cereal can also provide fewer calories, fat, sodium and sugar compared to other common breakfast choices.3
To provide you valuable resources for your own research, teaching or to share with your clients and patients, we have gathered the latest evidence-based research about breakfast and cereal in our Cereal: The Complete Story Research Compendium.