Cereal: The Complete Story

More than 100 years ago, our founder, W.K. Kellogg, saw the promise in a single grain. Through his passion and commitment to nutrition, Kellogg’s Corn Flakes® were made, and an industry was born.

Today nutrition continues to be the core of our business. And cereal is an integral part of how we can help to meet the nutritional needs of people all over the world.

The Benefits of Breakfast Cereal

Most people agree that breakfast is the most important meal of the day. And when you consider what constitutes a nutritious breakfast, cereal ranks as one of the best choices available. Studies around the world have shown that adults and children who start the day with a cereal breakfast have improved nutrient intakes and tend to weigh less.1

Despite regional differences in nutritional fortification around the world, breakfast cereal is an effective way to provide vitamins and minerals to the diet.

Cereal helps incorporate milk into the diet. About 95 percent of ready-to-eat cereal in developed markets is eaten with milk, thereby providing calcium and protein for consumers.2

Cereal can also provide fewer calories, fat, sodium and sugar compared to other common breakfast choices.3

To provide you valuable resources for your own research, teaching or to share with your clients and patients, we have gathered the latest evidence-based research about breakfast and cereal in our Cereal: The Complete Story Research Compendium.

Cereal: The Complete Story in other regions

Check out Cereal: The Complete Story in the U.K. and in Mexico.


  1. de la Hunty, et al. (2007) BNF Nutrition Bulletin. 32: 119 - 129. de la Hunty, et al. (2013) Obesity Facts 6(1): 70-85
  2. Song, WO et al. (2006) JADA. 106: 1783-1789.
  3. USDA 2009 National Nutrient Database for Standard Reference. Release 22.