We do this through on-pack labeling and website content as well as by engaging with consumer groups and hosting various continuing education programs and symposiums for health care professionals.
Back in the 1930s, Kellogg was among the first companies to include nutrition labeling and product information on boxes. Starting in 2005, we pioneered front-of-pack Guideline Daily Amounts (GDAs) to give consumers information on calories, sugar, sodium and other nutrients in our foods. This fact-based labeling system complements the more detailed nutrition and ingredient labels found on the side or back panels of packages. Today, Kellogg products around the globe include both nutrition information on the side or back panel and front-of-pack labeling in accordance with local dietary guidance and regulations.
In the U.S. in 2012, the food industry began rolling out a new front-of-pack nutrition labeling system that we believe will be even more consumer friendly. "Facts Up Front" – a joint initiative among food and beverage companies in the U.S. – will ultimately replace our GDAs. The simple and easy-to-understand Facts Up Front are designed to be a companion to the more-detailed nutrition panel located on the side or back of each product package. At the end of 2014, 100 percent of our U.S. Kellogg’s®-branded ready-to-eat cereals and snack bars had Facts Up Front labels.
The following are just some of the many programs we supported or sponsored for health care professionals, nutrition scientists and others in 2015-2016: